Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Closera
Nosto
Trust read
CloseraHero product demo: Closera AI chat assembling an outfit with priced items ("Drawstring pouch bag in crystal-embellished
ConstructorNo visible trust signal identified.
Algonomy"Algonomy (formerly RichRelevance and Manthan) is now part of ADA" announcement bar
NostoCustomer logo strip: Vuori, MUJI, Kylie Cosmetics, O'Neill, FIGS
Zeta Global (Lily AI alternative) — actually: Lily AINo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Closera
Zeta Global (Lily AI alternative) — actually: Lily AI

Problems

  • demo booking feels costly
  • no low-friction alternative path
  • hero demo isn't interactive

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Closera desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Closera mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Closera’s headlineAI Personal Shopping Agent for Your Online Store+600% CONVERSION | +36% AOV | +12% ORDER SIZE

Working

Could improve