Northbeamhttps://northbeam.io/

Your landing page’s weakest score is CTA.

How Northbeam ranks

  1. 1.Hyros79
  2. 2.Northbeam73
  3. 3.Triple Whale73
  4. 4.Cometly72
  5. 5.mintveo.com71
  6. 6.Rockerbox69
Fix CTA
73Growth scoreupdated

category scores

CTA72Value props72
category scoresShowHide
CTA72Value props72

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Northbeam
Cometly

Problems

  • 'demo' click feels like a sales call
  • no low-commitment alternative path
  • generic label, no value promised

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Northbeam’s headline undersellsMake your marketing more profitable.Discover Northbeam's full suite of marketing measurement: multi-touch attribution, incrementality, and media mix modeling.

Working

  • Subhead names the exact product suite
  • Hero diagram shows how MTA/MMM/incrementality connect
  • 1000+ companies badge with recognizable logos

Could improve

  • Headline could fit any martech product
  • No outcome metrics or numbers in the fold
  • Emotion of measurement confidence untapped

Mobile web

72Fair

The phone experience as a first-class citizen.

Northbeam mobile capture for Mobile web

What works

What to improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Northbeam desktop capture for Information hierarchy

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Northbeam desktop capture for Trust

How Northbeam compares

Trust read