Normalhttps://www.normalfactory.com/

Your landing page’s weakest score is Trust.

How Normal ranks

  1. 1.Generalist AI67
  2. 2.World Labs58
  3. 3.Physical Intelligence56
  4. 4.Normal53
  5. 5.Skild AI50
Fix Trust
53Growth scoreupdated

category scores

Trust38CTA44
category scoresShowHide
Trust38CTA44

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Generalist AI
Physical Intelligence
World Labs
Trust read
NormalNo visible trust signal identified.
Physical IntelligenceDated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026"
Skild AINo visible trust signal identified.
World Labs"CLICK TO EXPLORE" interactive world demo in the mobile hero
Generalist AI"All videos 1x speed, fully autonomous" caption over real robot demo footage

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

I want to help bring the future faster
Normal
World Labs
Generalist AI

Problems

  • no button or in-product action
  • CTA is a tiny footer text link
  • no action verb, 7 words
  • targets hiring, not buyers

Mobile web

58Fair

The phone experience as a first-class citizen.

Normal mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Normal desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Normal’s headlineNormal is an applied research lab for hardware design.We advance frontier AI capabilities for those building robots with data and evals.

Working

Could improve