Your landing page’s weakest score is CTA.

Fix CTA
67Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Generalist AI
World Labs

Problems

  • generic label, no payoff named
  • visually weak vs hero video
  • ghost/outline style, low contrast
  • no echo of headline promise

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Generalist AI"All videos 1x speed, fully autonomous" caption over real robot demo footage
NormalNo visible trust signal identified.
Physical IntelligenceDated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026"
Skild AINo visible trust signal identified.
World Labs"CLICK TO EXPLORE" interactive world demo in the mobile hero

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Generalist AI desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Generalist AI’s headlineWe train robots that work.Generalist is a frontier AI research and product driven company building general intelligence for the physical world.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Generalist AI mobile capture for Mobile web

What works

What to improve