Your landing page’s weakest score is CTA.
How Generalist AI ranks
- 1.
Generalist AI67
- 2.
World Labs58
- 3.
Physical Intelligence56
- 4.
Normal53
- 5.
Skild AI50
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- generic label, no payoff named
- visually weak vs hero video
- ghost/outline style, low contrast
- no echo of headline promise
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Generalist AI | "All videos 1x speed, fully autonomous" caption over real robot demo footage |
| No visible trust signal identified. | |
| Dated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026" | |
| No visible trust signal identified. | |
| "CLICK TO EXPLORE" interactive world demo in the mobile hero |
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
We train robots that work.
Generalist is a frontier AI research and product driven company building general intelligence for the physical world.
Working
Could improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
