Your landing page’s weakest score is CTA.

Fix CTA
46Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mini-Circuits
Quantic MCE (Mega Industries / dB Control family) — QuantiC

Problems

  • no CTA button anywhere in fold
  • scroll prompt replaces action
  • nav links are only pathways
  • newsletter ask buried below fold

Mobile web

42Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Scroll-to-play chip — The only interactive-looking element in the fold asks for a scroll gesture, not a conversion tap.
  2. Bottom-edge headline — "RF Test Equipment, reimagined." sits cut against the fold line instead of leading the viewport.

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Nine Fives desktop capture for Trust

How Nine Fives compares

Trust read

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Nine Fives desktop capture for Information hierarchy

What works

What to improve

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Nine Fives’s headlineRF Test Equipment, reimagined.Sign up for our newsletter to hear about new products

Working

Could improve