Your landing page’s weakest score is CTA.

Fix CTA
58Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mini-Circuits

Problems

  • no action verb — reads as a label
  • dropdown, not a destination action
  • hero banner carries no CTA at all
  • search input buried at footnote size

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. New Products dropdown — The fold's only button is a dropdown labeled 'New Products by Category' — a browsing control, not a conversion action, floating alone between carousel and cards.
  2. Rotating hero carousel — Five rotating slides mean the value proposition ('AEC-Q200 Qualified Parts') is only visible 20% of the time and competes with unrelated messages.
  3. Four equal product cards — Four same-weight blue cards plus the 'RF Test Solutions' panel shout at equal volume, so no single message wins the scan.
  4. Top navigation row — Eight nav items plus dual search boxes, cart, language, and sign-in create ~15 exit paths before any primary action appears.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mini-Circuits mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Mini-Circuits’s headlineAEC-Q200 Qualified Parts for Automotive SystemsThe Industry's Widest Selection

Working

Could improve

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Mini-Circuits desktop capture for Trust

How Mini-Circuits compares

Trust read