Your landing page’s weakest score is Value props.

Fix Value props
50Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

NextNav’s headline vagueAmerica Has No GPS Backups. Fixing That Should Be About Engineering, Not Politics

Working

  • Names the real problem: no GPS backup
  • Urgent, newsworthy framing
  • Speaks to national-scale stakes

Could improve

  • Never says what NextNav sells
  • No subhead or proof point in fold
  • Carousel rotates the core message away

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Locata
Xona Space Systems
Trust read
NextNavNo visible trust signal identified.
Streamline Systems"GNSS-INDEPENDENT | EW-RESISTANT | CENTIMETRE PRECISION" capability strip
TrustPointNo visible trust signal identified.
Xona Space SystemsPulsar telemetry card showing "DOWNTIME ↓ 36% / YIELD ↑ 55.2 BU/A / SIGNAL HIGH"
Satelles (Iridium STL)implicit context Satelles (Iridium STL) may benefit from pre-existing familiarity among its target audience.
LocataNew EU report validates Locata's new 'Alternative to GPS' Technology

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

NextNav

How NextNav compares

Recommended rewrites

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

NextNav desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

NextNav mobile capture for Mobile web

What works

What to improve