Locatahttps://locata.com/

Your landing page’s weakest score is CTA.

How Locata ranks

  1. 1.Xona Space Systems67
  2. 2.Streamline Systems65
  3. 3.TrustPoint55
  4. 4.Locata52
  5. 5.Satelles (Iridium STL)52
  6. 6.NextNav50
Fix CTA
52Growth scoreupdated

category scores

CTA42Information hierarchy48
category scoresShowHide
CTA42Information hierarchy48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Streamline Systems
Satelles (Iridium STL)
Xona Space Systems
TrustPoint
NextNav

Problems

  • no CTA anywhere in the fold
  • hero claim leads to no action
  • nav links are only clickables

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Nine-item nav row — Nine equal-weight links ('Testimonials' through 'Locata History') are the only clickable elements above the fold, so every path leads away from a conversion that doesn't exist.
  2. Stacked competing headlines — 'Centimetres & picoseconds…' and 'We've turned Impossible into… DONE!' sit at similar visual rank, forcing two reads before the actual news lands.

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Locata desktop capture for Trust

How Locata compares

Trust read

Mobile web

54Fair

The phone experience as a first-class citizen.

Locata mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Locata’s headlineWe've turned Impossible into… DONE!New EU report validates Locata's new 'Alternative to GPS' Technology

Working

Could improve