Dot by New Computerhttps://new.computer/

Your landing page’s weakest score is Value props.

How Dot by New Computer ranks

  1. 1.Ohai.ai74
  2. 2.Martin68
  3. 3.Touchy63
  4. 4.Perplexity (Perplexity Assistant)60
  5. 5.Dot by New Computer36
Fix Value props
36Growth scoreupdated

category scores

Value props15Trust25
category scoresShowHide
Value props15Trust25

Value props

15Poor

Title, subtitle, hero — do they sell the product's true value?

Dot by New Computer’s headline vagueAn update on New Computer and DotToday, we are announcing that we are winding down New Computer and our product Dot.

Working

  • Honest, human tone throughout
  • Clear October 5 deadline stated
  • Data export path is explained

Could improve

  • No value prop — page is a shutdown letter
  • Key action buried mid-paragraph
  • Deadline and export not surfaced as CTA

Trust

25Poor

Proof that the product is real, competent, and safe to try.

Dot by New Computer
Martin
Ohai.ai
Touchy
Trust read
Dot by New Computer"watched it grow to help hundreds of thousands of you"
Touchy"FEATURED ON Product Hunt" badge with 120 upvotes
Perplexity (Perplexity Assistant)implicit context Perplexity (Perplexity Assistant) may benefit from pre-existing familiarity among its target audience.
MartinProduct Hunt "#1 Product of the Day" badge above the headline
Ohai.aiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

How Dot by New Computer compares

Recommended rewrites

Information hierarchy

55Fair

Does the design help or inhibit what the page is trying to say?

Dot by New Computer desktop capture for Information hierarchy

What works

What to improve

Mobile web

55Fair

The phone experience as a first-class citizen.

Dot by New Computer mobile capture for Mobile web

What works

What to improve