Perplexityhttps://perplexity.ai/

Your landing page’s weakest score is Value props.

How Perplexity ranks

  1. 1.Perplexity60
Fix Value props
60Growth scoreupdated

category scores

Value props42Trust52
category scoresShowHide
Value props42Trust52

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Perplexity’s headline vagueWhat do you want to know?

Working

  • Mobile line invites a question instantly
  • Zero jargon or abstraction stack
  • Search box shows product is the demo

Could improve

  • Desktop shows only the wordmark, no claim
  • No mention of cited, direct answers
  • No proof points or specifics anywhere

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
Perplexityimplicit context Perplexity may benefit from pre-existing familiarity among its target audience.

Mobile web

58Fair

The phone experience as a first-class citizen.

Perplexity mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Perplexity desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Perplexityin-product action

How Perplexity compares

Recommended rewrites