Your landing page’s weakest score is Value props.

Fix Value props
74Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Multiplier’s headline undersellsAI for asset managers, built with youSecurity, infrastructure, and white-glove service for harnessing the latest agents.

Working

  • Names exact audience: asset managers
  • "Built with Multiplier" signals white-glove model
  • Backer names carry real finance credibility

Could improve

  • No concrete task or outcome named
  • "Harnessing the latest agents" is insider-speak
  • No product shown — hero is empty space

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Multiplier

Problems

  • 'consultation' feels like a sales call
  • mobile header shortens to 'CONSULT'
  • click delivers a meeting, not value

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Multiplier desktop capture for Trust

How Multiplier compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Multiplier mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Multiplier desktop capture for Information hierarchy

What works

What to improve