Motifhttps://motif.io/

Your landing page’s weakest score is Trust.

How Motif ranks

  1. 1.Part371
  2. 2.Motif69
  3. 3.Avoice69
  4. 4.NBS Chorus64
Fix Trust
69Growth scoreupdated

category scores

Trust55Value props58
category scoresShowHide
Trust55Value props58

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Motif
Part3
Avoice
Trust read
MotifIn-app BIM editor screenshot showing a 3D building model with layer panel and annotation tools
AvoiceProduct demo UI drafting "Unitised curtain walling" with sources "Uniclass 2015" and "BS EN 13830" and "18 of 22 clauses
NBS ChorusFree access to over 1,000 RIBA-accredited CPD courses from more than 500 Providers.
Part3"INTEGRATES WITH PROCORE" badge beneath the hero CTAs

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Motif’s headline undersellsA BIM of beauty.Motif is the first agent-native platform for building design. Teams and AI agents design, coordinate, and refine together on one live, shared model in a browser. Open, collaborative, and built for the speed and scale modern projects demand.

Working

  • Memorable pun signals BIM category
  • Subhead names real differentiators
  • Hero shows product doing its job

Could improve

  • Desktop fold has no subhead at all
  • Headline states no outcome or benefit
  • Zero numbers or proof points in fold

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Motif

How Motif compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Motif mobile capture for Mobile web

What works

What to improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Motif desktop capture for Information hierarchy

What works

What to improve