Your landing page’s weakest score is CTA.

How Micora ranks

  1. 1.5B (Maverick)65
  2. 2.BoxPower65
  3. 3.Micora55
  4. 4.Erthos54
Fix CTA
55Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Micora
BoxPower
5B (Maverick)
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Erthos

Problems

  • scroll cue, not a conversion CTA
  • no action verb or value promise
  • tiny footprint vs. huge headline
  • hero never points to Order path

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Micora
5B (Maverick)
BoxPower
Erthos
Trust read
MicoraMicora-branded container on a truck illustrating the 'solar farms in a box' product
5B (Maverick)"up to 2x more power per hectare annually than conventional solar tracking technologies*... *DNV Energy Systems modellin
ErthosHero drone photo of a real installed Erthos ground-mounted solar array
BoxPowerHero photo of a real fenced BESS/microgrid installation on a mountain site

Mobile web

58Fair

The phone experience as a first-class citizen.

Micora mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Micora desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Micora’s headlineBuild Energy FastSolar farms in a box built anywhere in days.

Working

Could improve