Erthoshttps://erthos.com/

Your landing page’s weakest score is CTA.

How Erthos ranks

  1. 1.5B (Maverick)65
  2. 2.BoxPower65
  3. 3.Micora55
  4. 4.Erthos54
Fix CTA
54Growth scoreupdated

category scores

CTA44Trust48
category scoresShowHide
CTA44Trust48

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sign up to receive customized details.
Erthos
BoxPower
5B (Maverick)

Problems

  • no button or submit visible
  • form asks data before value
  • no CTA at all on mobile fold
  • vague payoff: 'customized details'

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Erthos
5B (Maverick)
BoxPower
Trust read
ErthosHero drone photo of a real installed Erthos ground-mounted solar array
MicoraMicora-branded container on a truck illustrating the 'solar farms in a box' product
5B (Maverick)"up to 2x more power per hectare annually than conventional solar tracking technologies*... *DNV Energy Systems modellin
BoxPowerHero photo of a real fenced BESS/microgrid installation on a mountain site

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Erthos’s headlineStreamline Development. Maximize Returns.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Erthos mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Erthos desktop capture for Information hierarchy

What works

What to improve