Your landing page’s weakest score is Value props.

Fix Value props
78Growth scoreupdated

category scores

category scoresShowHide

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

River’s headline vagueThe AI DesktopCollaborate with AI on projects, from idea to finished work.

Working

  • Bold, ownable category claim
  • "idea to finished work" names an outcome
  • 75,000+ users and YC badge add proof

Could improve

  • Headline unclear without prior context
  • Subhead lacks concrete deliverables
  • Desktop hero crops the product demo

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate Start free button — Nav's 'Start free' pill competes at full weight with the hero's 'Get started free', splitting the primary action.
  2. Five-link nav row — Overview, Apps, Integrations, Collaboration, Pricing give five equal-weight exits before the visitor reaches the hero CTA.
  3. Product screenshot cropped — The demo window is cut off at the fold before showing the AI output, so the visual proof never resolves.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

River desktop capture for Trust

How River compares

Trust read

Mobile web

84Strong

The phone experience as a first-class citizen.

River mobile capture for Mobile web

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

River

How River compares

Recommended rewrites