Your landing page’s weakest score is Trust.
How MarginEdge ranks
Trust
48PoorProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| MarginEdge | Hero photo captioned "Bill-E's team digitizing invoices at the click of a button" showing a real customer using the app |
| "Trusted by leading restaurant groups" logo strip (Sophie's Cuban, Spare Birdie, Goodfolks, JJ Sports Bar, The Original | |
| No visible trust signal identified. | |
| "Sales Performance Overview" dashboard mockup showing real metrics ($487,200 gross sales, 29.1% labor cost) | |
| Powering operations for 850+ restaurant brands in 150,000+ locations | |
| Detailed "Galley Burger" recipe UI showing prep time, allergens, HACCP rules, and costed components |
Mobile web
48PoorThe phone experience as a first-class citizen.
1- Oversized headline wrap — "Take control of MarginEdge's food costs" wraps into five giant lines, pushing copy and CTA off-screen.
CTA
63FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How MarginEdge compares
Recommended rewrites
Information hierarchy
70FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Daily P&L No data entry
Our restaurant management system was created to get you out of the back office and back onto the floor.
Working
Could improve
