LoanPASShttps://loanpass.io/

Your landing page’s weakest score is Information hierarchy.

How LoanPASS ranks

  1. 1.LoanPASS73
  2. 2.Blend69
  3. 3.Copperlane68
  4. 4.Vesta65
  5. 5.Maxwell59
  6. 6.Vontive58
Fix Information hierarchy
73Growth scoreupdated

category scores

Information hierarchy68CTA70
category scoresShowHide
Information hierarchy68CTA70

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Schedule a Demo — Nav CTA repeats the hero CTA at equal green weight, splitting the single-action focus.
  2. Eight-item nav row — Solutions, Partners, The Team, Customer Success, Security, Media, Events offer nine-plus exits before the pitch is read.
  3. Product screenshot strip — Dashboard peeks into the fold as an unreadable sliver of tiny UI chrome, adding noise without communicating.
  4. Four-verb headline — 'Price. Compare. Match. Underwrite.' assumes category knowledge and gives the same visual weight to four ideas.

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LoanPASS
Maxwellin-product action
Blend

Problems

  • 'Schedule' feels like a time cost
  • demo gate, no in-product action
  • no value payoff in the label

Mobile web

72Fair

The phone experience as a first-class citizen.

LoanPASS mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

LoanPASS’s headlinePrice. Compare. Match. Underwrite.Price instantly with sub-second responses. Reduce cost with no-code integrations and transparent pricing. Respond to market changes. Add any new product effortlessly.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

LoanPASS desktop capture for Trust

How LoanPASS compares

Trust read