Your landing page’s weakest score is Value props.

Fix Value props
39Growth scoreupdated

category scores

category scoresShowHide

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Lila Sciences’s headline vagueL I L A

Working

  • Cinematic lab footage sets a serious tone
  • Clean, uncluttered fold
  • 'Explore LILA' invites scrolling

Could improve

  • No headline stating what the product does
  • No subhead, proof points, or numbers
  • Hero video decorates, demonstrates nothing

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Explore LILA button — The only fold CTA is a low-key 'Explore' scroll prompt tucked bottom-right, outside the natural scan path, with no conversion intent.
  2. Nav link row — Seven equal-weight exits (Tech, Solutions, News, Team, About, Careers, Contact) compete before any value proposition is stated.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Lila Sciences desktop capture for Trust

How Lila Sciences compares

Trust read

Mobile web

44Poor

The phone experience as a first-class citizen.

Lila Sciences mobile capture for Mobile web

What works

What to improve

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lila Sciences

How Lila Sciences compares

Recommended rewrites