Ginkgo Bioworkshttps://ginkgobioworks.com/

Your landing page’s weakest score is Value props.

How Ginkgo Bioworks ranks

  1. 1.Emerald Cloud Lab65
  2. 2.Ginkgo Bioworks58
  3. 3.SuperRadiant58
  4. 4.Arctoris58
  5. 5.Periodic Labs53
  6. 6.Lila Sciences39
Fix Value props
58Growth scoreupdated

category scores

Value props48Trust52
category scoresShowHide
Value props48Trust52

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Ginkgo Bioworks’s headline vagueSomeday our kids will design the living worldIn our vision of the future, our children will program biology like we once programmed computers. In that world, they will cure all diseases and grow everything they can imagine.

Working

  • Emotionally resonant, big-vision framing
  • Distinctive voice; not generic SaaS copy
  • "Program biology like computers" is a vivid analogy

Could improve

  • Never names Datapoints or Automation offerings
  • No numbers, proof points, or buyer outcomes
  • Hero photo decorates; shows banner, not product

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Ginkgo Bioworks
Emerald Cloud Lab
Trust read
Ginkgo BioworksEvent banner: "REAL Summit 2026 · Seaport Boston · September 15 — FEATURING NOVO NORDISK"
SuperRadiant"Backed by Y Combinator" badge in the hero
Lila SciencesNo visible trust signal identified.
Emerald Cloud Lab"Trusted by" logo row: CSL, CMU, Biogen, Bristol Myers Squibb, GSK, Amgen, Argonne National Laboratory, Stanford
ArctorisNo visible trust signal identified.
Periodic LabsNo visible trust signal identified.

Mobile web

58Fair

The phone experience as a first-class citizen.

Ginkgo Bioworks mobile capture for Mobile web

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ginkgo Bioworks

How Ginkgo Bioworks compares

Recommended rewrites

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Ginkgo Bioworks desktop capture for Information hierarchy

What works

What to improve