Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
46Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Discord invite modal — Full-hero interrupt buries the headline and value prop before either is read, on desktop and mobile.
  2. Request Discord Invite — The only high-contrast button in the fold pushes a community signup, not the product conversion.
  3. Start for Free button — Actual primary CTA is muted grey, matching Log In, and loses to the modal's teal button.
  4. Six-link nav row — Products through Blog plus GitHub star widget offer eight exits before any conversion action.

Mobile web

38Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Three-field modal form — First Name, Last Name and Work email demand desktop-level typing effort as the very first mobile interaction.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Lightly’s headlineT…l Comp…tform (obscured by modal)One integr…d datasets manageme…g computer (obscured by modal)

Working

Could improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Lightly desktop capture for Trust

How Lightly compares

Trust read

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lightly

How Lightly compares

Recommended rewrites