Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

LeaseHawk
Wayline
Meet Elise-alternative HappyCo (JoyAI)
Trust read
LeaseHawkProduct UI mockup showing an 'Action Required' task queue with AI-suggested resident reply
Wayline"Backed by Y Combinator" badge above the headline
EliseAIProduct UI cards showing AI conversations, e.g. "Hi Dan! Let me know if you have any other questions." and "Billing & Pa
Colleen AINo visible trust signal identified.
Funnel LeasingProduct UI mockup showing an "Action Required" task dashboard with an AI-suggested resident message
Meet Elise-alternative HappyCo (JoyAI)"Suggested Schedules by JoyAI" product UI card with schedule line items and "1.2% NOI impact driven by operational impro

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

LeaseHawk’s headline vagueLet's create the world's best rental experience.MULTIFAMILY'S FIRST AI FRONT-OFFICE-ONLY PLATFORM

Working

  • Bullets name three audience outcomes
  • Eyebrow claims a clear category
  • Hero image shows AI doing the job

Could improve

  • H1 is a slogan, not a value claim
  • No numbers or proof anywhere in fold
  • Bullets are flat, affectless generalities

Mobile web

72Fair

The phone experience as a first-class citizen.

LeaseHawk mobile capture for Mobile web

What works

What to improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

LeaseHawk desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LeaseHawk

How LeaseHawk compares

Recommended rewrites