Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lanesurf

Problems

  • scheduling feel makes click costly
  • no value payoff in label
  • two demo CTAs compete side by side

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Lanesurf"Logistic Dynamics (LDi) rolls out Lanesurf load booking across 130+ offices" announcement banner
HappyRobot"HAPPYROBOT RAISES ITS SERIES C TO PUT AI WORKERS TO WORK ACROSS THE REAL ECONOMY" announcement banner
Fleetworks"FleetWorks + SONAR: live market data in every AI conversation" partnership banner
Vooma"TRUSTED BY INDUSTRY LEADERS OF ALL SIZES" logo band with ArcBest, Echo, Evans, NFI, Sunset, and Kingsgate
Levity'Control Tower' product dashboard showing 'Incoming Emails (Daily)' chart and 'Emails processed last 30 days' panel
DrumkitProduct UI demo showing load building (FL Jacksonville → MA Boston) with McLeod, Tai, Revenova, DAT integration logos

Mobile web

72Fair

The phone experience as a first-class citizen.

Lanesurf mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Lanesurf desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Lanesurf’s headlineWalk in each morning to vetted carrier offersLanesurf works every load by call, email, and text to source capacity, negotiates rates, and surface offers

Working

Could improve