Your landing page’s weakest score is CTA.
How Lanesurf ranks
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- scheduling feel makes click costly
- no value payoff in label
- two demo CTAs compete side by side
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Lanesurf | "Logistic Dynamics (LDi) rolls out Lanesurf load booking across 130+ offices" announcement banner |
| "HAPPYROBOT RAISES ITS SERIES C TO PUT AI WORKERS TO WORK ACROSS THE REAL ECONOMY" announcement banner | |
| "FleetWorks + SONAR: live market data in every AI conversation" partnership banner | |
| "TRUSTED BY INDUSTRY LEADERS OF ALL SIZES" logo band with ArcBest, Echo, Evans, NFI, Sunset, and Kingsgate | |
| 'Control Tower' product dashboard showing 'Incoming Emails (Daily)' chart and 'Emails processed last 30 days' panel | |
| Product UI demo showing load building (FL Jacksonville → MA Boston) with McLeod, Tai, Revenova, DAT integration logos |
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Walk in each morning to vetted carrier offers
Lanesurf works every load by call, email, and text to source capacity, negotiates rates, and surface offers
Working
Could improve
