Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rime
Ultravox
Cartesia
Hume AI

Problems

  • no button or input anywhere in fold
  • demo cards have no action label
  • mobile fold shows no CTA at all
  • 'TRY OUR DEMOS' is a heading, not a CTA

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Kyutai
Rime
Trust read
KyutaiThree named live demos — "MIRA," "Moshi," and "Unmute" — with concrete descriptions like "Real-time voice AI with natura
Talking ComputersNo visible trust signal identified.
CartesiaInteractive "Talk to Skylar" voice demo carousel
RimeCustomer logo strip including Mayo Clinic, LiveKit, Daily, and Dialpad below the hero CTAs
Hume AI"Our decades of research in multimodal emotional intelligence span" with stat counters 50+ / 48+ / 600+
Ultravox"Join thousands of teams building natural, conversational voice AI experiences"

Mobile web

58Fair

The phone experience as a first-class citizen.

Kyutai mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Kyutai desktop capture for Information hierarchy

What works

What to improve

Value props

63Fair

Title, subtitle, hero — do they sell the product's true value?

Kyutai’s headlineOPEN-SCIENCE AI LABOUR MISSION IS TO BUILD AND DEMOCRATIZE ARTIFICIAL GENERAL INTELLIGENCE THROUGH OPEN SCIENCE

Working

Could improve