Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kuli
Modash
HypeAuditor
Upfluence

Problems

  • click feels costly — schedules a call
  • no self-serve or in-product path
  • secondary CTA feels cheaper to click

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Six-link nav row — Product, How it works, Features, About, Blog, Careers all sit at equal weight above the hero, offering seven exits (plus FR and Log in) before the visitor reaches 'Book a Demo'.
  2. Duplicate Book a Demo — The nav's dark 'Book a Demo' pill duplicates the hero CTA at identical styling and weight, splitting the click target instead of concentrating attention on one button.
  3. Rotating headline word — The italic purple phrase swaps between 'creator marketing' (desktop) and 'social media' (mobile), so the category promise changes per view and dilutes message clarity.

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Kuli’s headlineRun creator marketing 10× faster.Kuli is the AI co-worker for marketing teams. It watches every post, then searches, analyzes and acts — so your team ships more without growing headcount.

Working

Could improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Kuli desktop capture for Trust

How Kuli compares

Trust read

Mobile web

76Fair

The phone experience as a first-class citizen.

Kuli mobile capture for Mobile web

What works

What to improve