Kraken Roboticshttps://krakenrobotics.com/

Your landing page’s weakest score is CTA.

How Kraken Robotics ranks

  1. 1.Saronic Technologies68
  2. 2.Albacore Inc.65
  3. 3.Kraken Robotics57
  4. 4.Cellula Robotics52
  5. 5.Anduril Industries43
Fix CTA
57Growth scoreupdated

category scores

CTA42Information hierarchy58
category scoresShowHide
CTA42Information hierarchy58

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Albacore Inc.
Saronic Technologies
Cellula Robotics

Problems

  • no CTA anywhere in hero
  • nav links are only actions
  • no next step after headline
  • same gap on mobile fold

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hero text panel — Headline and subline end with no CTA — the fold gives the visitor nothing to click.
  2. Nine-item main nav — Nine equal-weight links plus search siphon attention with no conversion action to anchor them.
  3. Utility links bar — Corporate Team and Covelya Group sit at the very top of the scan path and lead straight off-page.

Mobile web

58Fair

The phone experience as a first-class citizen.

Kraken Robotics mobile capture for Mobile web

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Kraken Robotics desktop capture for Trust

How Kraken Robotics compares

Trust read

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Kraken Robotics’s headlineTransforming Subsea IntelligenceThrough 3D Imaging Sensors, Power Solutions, and Robotic Systems

Working

Could improve