Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Cellula Robotics
Trust read
Albacore Inc.No visible trust signal identified.
Anduril Industriesimplicit context Anduril Industries may benefit from pre-existing familiarity among its target audience.
Saronic TechnologiesNo visible trust signal identified.
Kraken RoboticsNo visible trust signal identified.
Cellula RoboticsHero footage of an actual underwater vehicle operating at sea

Value props

55Fair

Title, subtitle, hero — do they sell the product's true value?

Albacore Inc.’s headline vagueUNDERSEA DOMINANCE AT SCALE

Working

  • Bold, audience-fit emotional register
  • "At scale" hints at mass production
  • Confident, distinctive tone

Could improve

  • No subhead explaining the product
  • Zero specifics or numbers in fold
  • "Ghostfin" CTA assumes prior knowledge

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Albacore Inc.

How Albacore Inc. compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Albacore Inc. desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Albacore Inc. mobile capture for Mobile web

What works

What to improve