Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Parasma
Trust read
KonikuNo visible trust signal identified.
Parasma"FEATURED IN" press logo strip: NewScientist, VICE, LBC, The Economist, Smithsonian, The Guardian, The Times, nature
Cortical Labsimplicit context Cortical Labs may benefit from pre-existing familiarity among its target audience.
FinalSparkNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Koniku

Problems

  • click leads nowhere commercial
  • no lead-capture CTA in hero
  • small vs. giant headline on desktop
  • video is a passive detour

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Koniku’s headlineTHE FUTURE IS ¬ UNKNOWNWe are building co-processors made of biological neurons.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Koniku desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Koniku mobile capture for Mobile web

What works

What to improve