Your landing page’s weakest score is CTA.

How FinalSpark ranks

  1. 1.Cortical Labs65
  2. 2.Koniku62
  3. 3.Parasma54
  4. 4.FinalSpark44
Fix CTA
44Growth scoreupdated

category scores

category scoresShowHide

CTA

38Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

FinalSpark
Cortical Labs
Koniku

Problems

  • no CTA in the hero at all
  • 'Donate' feels costly, not valuable
  • no action verb — reads as a label
  • hidden behind hamburger on mobile

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Parasma
Trust read
FinalSparkNo visible trust signal identified.
Parasma"FEATURED IN" press logo strip: NewScientist, VICE, LBC, The Economist, Smithsonian, The Guardian, The Times, nature
Cortical Labsimplicit context Cortical Labs may benefit from pre-existing familiarity among its target audience.
KonikuNo visible trust signal identified.

Mobile web

42Poor

The phone experience as a first-class citizen.

FinalSpark mobile capture for Mobile web

What works

What to improve

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

FinalSpark’s headlineBIOCOMPUTINGThe next evolutionary leap for AI

Working

Could improve

Information hierarchy

56Fair

Does the design help or inhibit what the page is trying to say?

FinalSpark desktop capture for Information hierarchy

What works

What to improve