Khotan (formerly Pollinate)https://www.khotan.com/

Your landing page’s weakest score is Trust.

How Khotan (formerly Pollinate) ranks

  1. 1.Khotan (formerly Pollinate)74
  2. 2.SourceDay69
  3. 3.Tropic64
Fix Trust
74Growth scoreupdated

category scores

Trust64CTA68
category scoresShowHide
Trust64CTA68

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Trust read
Khotan (formerly Pollinate)"Trusted with billions in spend." section with customer names Anchor Packaging and Green Endeavour (mobile capture)
SourceDay"52% of your PO lines change" stat card with an Updates 450 → 320 metric overlaid on the hero image
TropicNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Khotan (formerly Pollinate)
Tropic
SourceDay

Problems

  • click feels like a sales meeting
  • no value promise in the label
  • no lower-commitment alternative CTA
  • doesn't echo the headline's promise

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Khotan (formerly Pollinate)’s headlineBespoke procurement software, from data to deployment.We connect, clean and reconcile your structured and unstructured data then build bespoke applications around your rules, approvals and exceptions.

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Khotan (formerly Pollinate) desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Khotan (formerly Pollinate) mobile capture for Mobile web

What works

What to improve