Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

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Trust

52Fair

Proof that the product is real, competent, and safe to try.

KelAI
Hebbia
AlphaSense
Trust read
KelAI"BACKED BY" strip naming Y Combinator, frst, and Robinhood Ventures
BrightwaveNo visible trust signal identified.
Bigdata.com (RavenPack)"by RavenPack" parent-brand attribution in the header
AlphaSenseAlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026
HebbiaCustomer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture)

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

KelAI’s headline undersellsResearch capacity, uncapped.Investment research at machine scale for public-market investors.

Working

  • Names the real pain: capped analyst capacity
  • Audience is explicit: public-market investors
  • Tier-one investor logos add credibility

Could improve

  • Zero concrete numbers or outputs
  • Hero image decorates, never demonstrates
  • Subhead restates headline in abstraction

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

KelAI

How KelAI compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

KelAI desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

KelAI mobile capture for Mobile web

What works

What to improve