Your landing page’s weakest score is Trust.

How Kaigo Health ranks

  1. 1.SNF Metrics68
  2. 2.Aline (Sherpa/Enquire)65
  3. 3.Kaigo Health61
  4. 4.Eldermark59
Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Eldermark
SNF Metrics
Aline (Sherpa/Enquire)
Trust read
Kaigo HealthNo visible trust signal identified.
SNF Metrics"built by skilled nursing operators, for skilled nursing operators" positioning claim in the hero subhead
Aline (Sherpa/Enquire)Floating product UI cards ("Resident Care Services," "Your History," "Income and Expense History") showing feature scree
EldermarkReal EHR/eMAR product UI screenshots (resident roster, care dashboard, med-count chart) in the desktop hero

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kaigo Health
SNF Metrics
Aline (Sherpa/Enquire)

Problems

  • call feels costly and committal
  • no payoff — books time, not value
  • small footprint vs. headline on desktop
  • doesn't echo the money-finding promise

Mobile web

68Fair

The phone experience as a first-class citizen.

Kaigo Health mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Kaigo Health desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Kaigo Health’s headlineKaigo finds the money your building is losingOur team of experts and AI agents find what dollars are leaking at your building and what's being left on the table. Then we get it back for you.

Working

Could improve