Your landing page’s weakest score is Trust.
How Minerva ranks
Trust
42PoorProof that the product is real, competent, and safe to try.






| Trust read | |
|---|---|
| Minerva | BACKED BY Y COMBINATOR |
| TRUSTED BY 3,500+ GROWTH-DRIVEN STARTUPS AND SMALL BUSINESSES | |
| "1,000 five-star reviews on Trustpilot" with five-star rating graphic | |
| G2 badge with ~4.5-star rating next to the "Get demo" CTA | |
| Detailed "Banks & Cards" product UI showing real transaction data (Mercury Checking, Stripe line items, dollar balances) | |
| "#1 RATED Sage Marketplace Partner" badge above the headline |
CTA
47PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?






Problems
- styled as footer link, no button
- same weight as LinkedIn link
- promises reading, not product value
- competes with two equal links
Value props
48PoorTitle, subtitle, hero — do they sell the product's true value?
An AI native financial institution.
We’re making financial services fast and affordable for all, starting with accounting.
Working
Could improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
68FairThe phone experience as a first-class citizen.

What works
What to improve
