Your landing page’s weakest score is Trust.

Fix Trust
53Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Minerva
Bench Accounting
Truewind
Zeni
Pilot
Digits
Trust read
MinervaBACKED BY Y COMBINATOR
PilotTRUSTED BY 3,500+ GROWTH-DRIVEN STARTUPS AND SMALL BUSINESSES
Bench Accounting"1,000 five-star reviews on Trustpilot" with five-star rating graphic
ZeniG2 badge with ~4.5-star rating next to the "Get demo" CTA
DigitsDetailed "Banks & Cards" product UI showing real transaction data (Mercury Checking, Stripe line items, dollar balances)
Truewind"#1 RATED Sage Marketplace Partner" badge above the headline

CTA

47Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Minerva
Digits
Zeni
Bench Accounting
Truewind
Pilot

Problems

  • styled as footer link, no button
  • same weight as LinkedIn link
  • promises reading, not product value
  • competes with two equal links

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Minerva’s headlineAn AI native financial institution.We’re making financial services fast and affordable for all, starting with accounting.

Working

Could improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Minerva desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Minerva mobile capture for Mobile web

What works

What to improve