Digitshttps://digits.com/

Your landing page’s weakest score is Trust.

How Digits ranks

  1. 1.Bench Accounting77
  2. 2.Digits72
  3. 3.Finaloop69
  4. 4.Balance67
  5. 5.Pilot65
  6. 6.Zeni65
Fix Trust
72Growth scoreupdated

category scores

Trust54Information hierarchy76
category scoresShowHide
Trust54Information hierarchy76

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Digits
Bench Accounting
Zeni
Pilot
Trust read
DigitsDetailed "Banks & Cards" product UI showing real transaction data (Mercury Checking, Stripe line items, dollar balances)
BalanceNo visible trust signal identified.
PilotTRUSTED BY 3,500+ GROWTH-DRIVEN STARTUPS AND SMALL BUSINESSES
Bench Accounting"1,000 five-star reviews on Trustpilot" with five-star rating graphic
ZeniG2 badge with ~4.5-star rating next to the "Get demo" CTA
FinaloopDetailed product UI showing the "Report Center" with a "Profit and Loss - Accrual" report ($4,180,000 sales) alongside a

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Get started buttons — The nav 'Get started' (black) competes with the hero 'Get started' (green) at similar weight, splitting the primary action into two styles.
  2. Announcement banner — Bright green 'New: Digits adds 11 new quality checks' bar with a 'Learn more' link is the highest-contrast element on the page and pulls attention above the headline.
  3. Five dropdown nav menus — Why Digits?, Product, Accountants, Resources, and Pricing all open exit paths at equal weight before the visitor reaches the CTA.
  4. Hero CTA color blends — The green 'Get started' button shares its hue with the banner and the mint background gradient, weakening its one-second findability.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Digits

How Digits compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Digits’s headlineAccounting software—that works for you.Digits is the first AI-native general ledger for business owners and accountants. One system for automated books, month-end close, bill pay, invoicing, and real-time financials.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Digits mobile capture for Mobile web

What works

What to improve