Your landing page’s weakest score is Value props.

Fix Value props
75Growth scoreupdated

category scores

category scoresShowHide

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Cenote’s headline undersellsEvery person, fully understood Every lead, instantly engagedHIPAA compliant call, SMS, and WhatsApp sales AI agents that feel like quality care, not automation.

Working

  • Subhead names channels + HIPAA compliance
  • Hero shows real AI conversation, not decor
  • 'Care, not automation' hits the buyer fear

Could improve

  • Headline is abstract without the subhead
  • 3x recovery stat buried in ticker
  • No number or outcome in the H1

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Book a demo button — Primary CTA is pushed below the first viewport by the long two-part headline and subhead.
  2. Truncated ticker banner — Case-study bar renders cut off mid-word ("...eckout recovery") and eats header space with an unreadable message.
  3. Stacked hero CTAs — Both buttons sit at ~60% width instead of thumb-friendly full-bleed, shrinking the tap target.

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Cenote desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cenote

How Cenote compares

Recommended rewrites

Trust

80Strong

Proof that the product is real, competent, and safe to try.

Cenote desktop capture for Trust

How Cenote compares

Trust read