Your landing page’s weakest score is CTA.

Fix CTA
55Growth scoreupdated

category scores

category scoresShowHide

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Jetbuilt
System Surveyor
D-Tools
PlanHub SiteOwl
Semble

Problems

  • absent from mobile fold
  • nav-sized, no hero button
  • 'Evaluate' feels like work, not value
  • vague payoff — evaluate what?

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Jetbuilt
PlanHub SiteOwl
System Surveyor
Trust read
Jetbuilt"InAVation Award Winner and Best of Show Winner at ISE 2026, InfoComm 2026 & CEDIA 2026" announcement bar
SembleProduct UI mockup showing a floor plan of "Riverside Medical Center / Floor 2 · A-102" with device placement pins and th
System SurveyorReal product screenshot showing the "Add New Contact" dialog with team contacts and permission settings
D-ToolsNo visible trust signal identified.
PlanHub SiteOwl"6M+ Devices managed. 120K+ Floor plans. 34K+ Sites & Locations." stat bar below the hero CTAs

Mobile web

52Fair

The phone experience as a first-class citizen.

Jetbuilt mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Jetbuilt desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Jetbuilt’s headlineTHIS USED TO TAKE ALL DAYDESIGN, SELL AND MANAGE YOUR PROJECTS

Working

Could improve