Your landing page’s weakest score is CTA.

Fix CTA
51Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Turmoil (AWS) — replaced by Coroot? (excluded)
FIS (Filibuster / fault injection alternatives) — Gremlin
Antithesis
Workers IO

Problems

  • no button or in-product action
  • nav pills are labels, not actions
  • paid offers only linked in body text
  • video chip is player UI, not a CTA

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Five-link nav row — Full desktop link row is kept instead of a hamburger, eating a slice of the first viewport.
  2. YouTube video embed — Video stands in for a CTA — no tappable conversion button exists anywhere in the mobile fold.

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Jepsen’s headlineDistributed Systems Safety Research

Working

Could improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Jepsen desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Jepsen desktop capture for Trust

How Jepsen compares

Trust read