Your landing page’s weakest score is CTA.
How Jepsen ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- no button or in-product action
- nav pills are labels, not actions
- paid offers only linked in body text
- video chip is player UI, not a CTA
Mobile web
48PoorThe phone experience as a first-class citizen.
12- Five-link nav row — Full desktop link row is kept instead of a hamburger, eating a slice of the first viewport.
- YouTube video embed — Video stands in for a CTA — no tappable conversion button exists anywhere in the mobile fold.
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Distributed Systems Safety Research
Working
Could improve
Information hierarchy
54FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Trust
58FairProof that the product is real, competent, and safe to try.

How Jepsen compares
Trust read
