Your landing page’s weakest score is Trust.

Fix Trust
58Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Innovasea
OctaPulse
Trust read
InnovaseaAerial photo of real open-ocean aquaculture fish pens under the "Aquaculture" section (mobile capture)
OctaPulsePartner logo strip with NVIDIA Inception Program, Carnegie Mellon University, McGinnis Venture Competition, and Hatch un
AquabyteNo visible trust signal identified.
ReelDataNo visible trust signal identified.
Observe Technologies (OTAQ)No visible trust signal identified.
Scale AQ (ScaleAQ)Product category panel listing "Pens and mooring", "Barges and vessels", "Software", "Feeding and monitoring", "Fish hea

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Innovasea
OctaPulse
ReelData

Problems

  • click feels like a sales call
  • no CTA in hero, header only
  • missing on mobile fold
  • no value promise in copy

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Innovasea’s headlinePioneering Technologies That Conserve More Fish And Feed The World.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Innovasea mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Innovasea desktop capture for Information hierarchy

What works

What to improve