Your landing page’s weakest score is CTA.

Fix CTA
49Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aquabyte
OctaPulse
ReelData
Innovasea
Pens and mooring
Scale AQ (ScaleAQ)

Problems

  • no hero CTA for new visitors
  • 'Login' targets existing users
  • no action verb promising value
  • tiny nav-sized footprint

Trust

44Poor

Proof that the product is real, competent, and safe to try.

OctaPulse
Trust read
AquabyteNo visible trust signal identified.
OctaPulsePartner logo strip with NVIDIA Inception Program, Carnegie Mellon University, McGinnis Venture Competition, and Hatch un
ReelDataNo visible trust signal identified.
InnovaseaAerial photo of real open-ocean aquaculture fish pens under the "Aquaculture" section (mobile capture)
Observe Technologies (OTAQ)No visible trust signal identified.
Scale AQ (ScaleAQ)Product category panel listing "Pens and mooring", "Barges and vessels", "Software", "Feeding and monitoring", "Fish hea

Mobile web

44Poor

The phone experience as a first-class citizen.

Aquabyte mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Aquabyte desktop capture for Information hierarchy

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Aquabyte’s headlineSimplifying decision-making in fish farming

Working

Could improve