Your landing page’s weakest score is Trust.

How Hummingbird ranks

  1. 1.Sardine72
  2. 2.Fenrock AI68
  3. 3.Greenlite67
  4. 4.Hummingbird61
  5. 5.Lucinity59
Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Sardine
Fenrock AI
Trust read
HummingbirdNo visible trust signal identified.
Fenrock AISOC 2 compliant — All 5 Trust Services
GreenliteNo visible trust signal identified.
SardineAnnouncement bar: "Sardine named a Leader in The Forrester Wave™: Financial Crime Management Solutions, Q3 2026"
LucinityNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hummingbird
Fenrock AI

Problems

  • click feels like a sales call
  • four words, over 3-word limit
  • cheaper CTAs demoted to secondary
  • no product value in first click

Mobile web

62Fair

The phone experience as a first-class citizen.

Hummingbird mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Hummingbird’s headlineAI-powered complianceOrchestrate the work of AI agents and analysts in a shared workspace built for compliance.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Hummingbird desktop capture for Information hierarchy

What works

What to improve