HUMAN Security Growth Score: 67/100

Lazyweb

HUMAN Securityhttps://humansecurity.com/

Complete both scorecards to calculate your growth score.

—Overall growth scoreupdated Jul 28, 2026

Funnel

Acquire

Activate

Coming soon

Monetize

Coming soon

Retain / Reengage

Coming soon

Graded against Lazyweb’s growth rubrics.

HUMAN Securityhttps://humansecurity.com/

Your landing page’s weakest score is Information hierarchy.

How HUMAN Security ranks

Fix Information hierarchy

67Growth scoreupdated Jul 28, 2026

category scores

Information hierarchy54 Value props60 Mobile web66 CTA78 Trust78

category scoresShowHide

Information hierarchy54 Value props60 Mobile web66 CTA78 Trust78

Score over time

Past reportsShow past reportsHide past reports

Jul 28, 202667LiveOverall +28 · Trust +43 · Mobile web +34Viewing
Apr 13, 202639Overall −3 · Value props −10 · Trust −9View →
Mar 27, 202642First tracked report — strongest CTA 62, weakest Mobile web 30View →

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Lumi chat widget — Auto-opens over the Forrester Wave badge and pushes a duplicate 'Get a Demo' that competes with 'Get the Report'.
Guide popup — 'Get the Guide' is a second full-weight CTA that occludes the proof stats and splits the fold's one action.
Dual header CTAs — 'GET PRICING' and 'GET A DEMO' sit at equal weight, pulling attention from the hero's 'Get the Report' button.
Announcement banner — 'LEARN MORE' is the first interactive element visitors see and routes attention away before the value prop loads.

Value props

60Fair

Title, subtitle, hero — do they sell the product's true value?

HUMAN Security’s headline undersellsTrust Is Earned. Leadership Is Recognized.See why HUMAN is named a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026. Learn how to govern your digital traffic and protect your advertising, applications, and accounts from fraudulent activity.

Working

Subhead names real outcome: fraud protection
Hard proof numbers: 9 scores, 2,500 signals
Strong analyst and customer-logo credibility

Could improve

H1 is award slogan, not product value
Hero image is a badge, not a demo
CTA sells a report, not the product

Mobile web

66Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Auto-opened chat bubble — Lumi's message auto-expands and covers the 5/5 stat and proof copy — pure friction with no conversion CTA.
Get the Report button — Half-width desktop-proportioned button; on mobile it should be near-full-bleed for the thumb.
Announcement banner text — Second line 'to legacy ad verification' is clipped at the banner's bottom edge.
Hero body paragraph — Eight lines of unedited desktop copy push the CTA and proof stats down the fold.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

no 'free' on a free report
3 competing CTAs above fold
popup 'Get the Guide' distracts
chat widget repeats 'Get a Demo'

Trust

78Fair

Proof that the product is real, competent, and safe to try.

	Trust read
HUMAN Security	Forrester 'WAVE LEADER 2026 — Bot And Agent Trust Management Software' badge
Switchfrog	No visible trust signal identified.
Castle	Customer logo wall: Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, Farfetch, Dailypay
Fingerprint	Live demo widget showing the visitor's real data — visitor ID, IP 74.220.48.187, VPN Detected, and Suspect Score 19 — la
Kasada	[LEADER] FORRESTER WAVE™ Bot And Agent Trust Management Software, Q2 2026 badge
Roundtable	'TRUSTED BY LEADING ORGANIZATIONS' logo strip including Stanford University, C+R Research, and Institute for Futures Stu