Fingerprint Growth Score: 82/100

Lazyweb

Fingerprinthttps://fingerprint.com/

Complete both scorecards to calculate your growth score.

—Overall growth scoreupdated Jul 28, 2026

Funnel

Acquire

Activate

Coming soon

Monetize

Coming soon

Retain / Reengage

Coming soon

Graded against Lazyweb’s growth rubrics.

Fingerprinthttps://fingerprint.com/

Your landing page’s weakest score is CTA.

How Fingerprint ranks

Fix CTA

82Growth scoreupdated Jul 28, 2026

category scores

CTA77 Information hierarchy78 Mobile web82 Value props86 Trust88

category scoresShowHide

CTA77 Information hierarchy78 Mobile web82 Value props86 Trust88

Score over time

Past reportsShow past reportsHide past reports

Jul 28, 202682LiveOverall +13 · Trust +25 · Information hierarchy +15Viewing
Jul 15, 202669Trust +21 · Mobile web −10View →
Jul 2, 202669Overall −1 · Value props +7 · CTA −6View →
Jun 10, 202670Overall +2 · Information hierarchy +6 · CTA +5View →
Jun 2, 202668Mobile web +4 · CTA −3View →
May 19, 202668Overall −1 · Information hierarchy −4 · Mobile web −4View →
May 6, 202669First tracked report — strongest Mobile web 82, weakest Trust 44View →

CTA

77Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

generic label, names no value
no 'free' signal on the click
doesn't echo the headline promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Seven-link nav row — Product through Pricing plus Login gives ten exit paths before the hero CTA gets a chance.
Nav Get Started button — Duplicates the hero primary CTA at identical orange weight, splitting the single conversion focal point.
Hero Contact Sales button — Sits shoulder-to-shoulder with Get Started and also duplicates the nav's Contact Sales, doubling the same exit.
Demo disclaimer text — "THIS IS A DEMO. PRODUCTION ACCURACY WILL BE HIGHER" is near-illegible gray, so the widget's accuracy caveat gets lost.

Mobile web

82Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Get Started button — Desktop-proportioned and squeezed beside Contact Sales instead of a full-width, thumb-friendly tap target.
Floating fingerprint bubble — Overlaps the demo card's VPN Detected row, obscuring the fraud-signal content it sits on.

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Fingerprint’s headline sellsIdentify Every VisitorStop fraud, detect bots & AI agents, and delight customers. Identify good and bad visitors with industry-leading accuracy — even if they're anonymous.

Working

Live demo hero proves the product on Fingerprint's device
'Even if they're anonymous' hits the core anxiety
Outcomes named: stop fraud, detect bots & AI agents

Could improve

'Industry-leading accuracy' lacks a number
No accuracy stat backs the core claim
Demo caption admits data is degraded

Trust

88Strong

Proof that the product is real, competent, and safe to try.

	Trust read
Fingerprint	Live demo widget showing the visitor's real data — visitor ID, IP 74.220.48.187, VPN Detected, and Suspect Score 19 — la
Switchfrog	No visible trust signal identified.
Castle	Customer logo wall: Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, Farfetch, Dailypay
HUMAN Security	Forrester 'WAVE LEADER 2026 — Bot And Agent Trust Management Software' badge
Kasada	[LEADER] FORRESTER WAVE™ Bot And Agent Trust Management Software, Q2 2026 badge
Roundtable	'TRUSTED BY LEADING ORGANIZATIONS' logo strip including Stanford University, C+R Research, and Institute for Futures Stu