Your landing page’s weakest score is Trust.

Fix Trust
79Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Hospitable
Guesty
Trellis
Hostaway
HostBuddy AI
Trust read
HospitableTrusted by 24,000+ professionals
TrellisTestimonial: "Agents are going to increase hospitality output." — Jack Zoppa, CEO, Haven Vacation Rentals · 260+ units
Besty AIMobile "ALL-IN-ONE" feature panel listing "Workflow & SOP Builder" and "AI Knowledge Base"
GuestyG2 4.6 and Trustpilot 4.5 star-rating badges above the "What are you most interested in?" form
HostawayCapterra 4.8, G2 4.8, and Trustpilot 4.8 star-rating badges above the CTAs
HostBuddy AICapterra 5.0, GetApp 5.0, Software Advice 5.0 star ratings under the hero headline

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Announcement banner link — Top-of-page outbound link to the listing tool pulls attention away before the headline lands.
  2. Book a demo button — Full-width secondary CTA stacked directly under the primary splits intent at the decision point.
  3. Header Start for free — Duplicates the hero CTA and adds a competing pink target inside an already link-heavy header row.
  4. Five-item dropdown nav — Product/Solutions/Pricing/Resources/About plus Log in create most of the fold's exit paths.

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Hospitable’s headlineThe operating system for serious short-term rental professionalsRun your properties on autopilot. List on multiple platforms without double booking, fill in gap nights, and earn more revenue per property.

Working

Could improve

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hospitable

How Hospitable compares

Recommended rewrites

Mobile web

88Strong

The phone experience as a first-class citizen.

Hospitable mobile capture for Mobile web

What works

What to improve