Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hirebotics
Advanced Metal Research

Problems

  • click feels like a sales call
  • four words, over ideal length
  • no product value in the label
  • weak text-only secondary CTA

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Cobot Systems (Vectis Automation)
Trust read
HireboticsNo visible trust signal identified.
Advanced Metal ResearchNo visible trust signal identified.
Path RoboticsNo visible trust signal identified.
Cobot Systems (Vectis Automation)Hero testimonial: "With the Vectis, welding is no longer our bottleneck." — Jim H. (Owner, H&H Metals)
Novarc TechnologiesNo visible trust signal identified.
ABAGY Robotic SystemsNo visible trust signal identified.

Mobile web

72Fair

The phone experience as a first-class citizen.

Hirebotics mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Hirebotics desktop capture for Information hierarchy

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Hirebotics’s headlineOne platform runs every cobot on your floorBeacon is the software behind app-controlled welding, cutting, and painting cobots, programmed by your team with no code or teach pendant. Start with one, scale to your whole operation.

Working

Could improve