Your landing page’s weakest score is Value props.

Fix Value props
63Growth scoreupdated

category scores

category scoresShowHide

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Baton’s headline vagueLESS CHAOS. MORE CLARITY.An all-in-one tool built to manage the most critical phase of the customer journey.

Working

  • Taps the pain: chaos vs. clarity
  • G2 badges and logo bar add proof
  • Short, punchy, scannable headline

Could improve

  • Never says the product is for onboarding
  • "Most critical phase" hides the noun
  • Hero art decorates, doesn't demo

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Baton
Cloud Coach
Trust read
BatonCustomer logo strip: MANTL, Built, RamSoft, Forma, Cequence Security, MaestroQA, Nautilus Labs, LoadStop
DatafruitEmbedded product demo with the typed prompt "Turn this discovery call into a partner-ready proposal package"
Scoop Solar (PSA alternatives aside) — PrecursiveRUNS ON SALESFORCE
RocketlaneNo visible trust signal identified.
GUIDEcxNo visible trust signal identified.
Cloud CoachG2 Fall 2026 badge row ("High Performer", "Fastest Implementation", "Best Support") next to the BOOK A DEMO CTA

Mobile web

62Fair

The phone experience as a first-class citizen.

Baton mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Baton

How Baton compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Baton desktop capture for Information hierarchy

What works

What to improve