Your landing page’s weakest score is Value props.
How Baton ranks
category scores
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Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
LESS CHAOS. MORE CLARITY.
An all-in-one tool built to manage the most critical phase of the customer journey.
Working
- Taps the pain: chaos vs. clarity
- G2 badges and logo bar add proof
- Short, punchy, scannable headline
Could improve
- Never says the product is for onboarding
- "Most critical phase" hides the noun
- Hero art decorates, doesn't demo
Trust
62FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Baton | Customer logo strip: MANTL, Built, RamSoft, Forma, Cequence Security, MaestroQA, Nautilus Labs, LoadStop |
| Embedded product demo with the typed prompt "Turn this discovery call into a partner-ready proposal package" | |
| RUNS ON SALESFORCE | |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| G2 Fall 2026 badge row ("High Performer", "Fastest Implementation", "Best Support") next to the BOOK A DEMO CTA |
Mobile web
62FairThe phone experience as a first-class citizen.

What works
What to improve
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Baton compares
Recommended rewrites
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
