HABIThttps://habit.inc/

Your landing page’s weakest score is Trust.

How HABIT ranks

  1. 1.FutureHouse61
  2. 2.World Labs58
  3. 3.HABIT57
  4. 4.Reflection AI51
  5. 5.Sakana AI43
Fix Trust
57Growth scoreupdated

category scores

Trust32CTA55
category scoresShowHide
Trust32CTA55

Trust

32Poor

Proof that the product is real, competent, and safe to try.

World Labs
FutureHouse
Trust read
HABITNo visible trust signal identified.
Sakana AIimplicit context Sakana AI may benefit from pre-existing familiarity among its target audience.
FutureHouse"We're a non-profit building AI agents to automate research in biology and other complex sciences."
Reflection AINo visible trust signal identified.
World Labs"CLICK TO EXPLORE" interactive world demo in the mobile hero

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HABIT
World Labs

Problems

  • styled as text link, not button
  • 4 words, over 3-word ideal
  • "our" centers brand, not visitor
  • arrow implies outbound detour

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

HABIT’s headlineWe build autonomous research agents that accelerate frontier world models.

Working

Could improve

Mobile web

64Fair

The phone experience as a first-class citizen.

HABIT mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

HABIT desktop capture for Information hierarchy

What works

What to improve