Your landing page’s weakest score is CTA.

Fix CTA
75Growth scoreupdated

category scores

category scoresShowHide

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gong
Attention
Sybill
Peppr AI

Problems

  • mobile swaps to 'Talk to sales'
  • demo click feels costly, sales-led
  • no self-serve product entry
  • mobile secondary also differs: 'Take a tour'

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Gong
Sybill
Trust read
GongAI Builder Preview scorecard UI showing "Integration story wins 60% of those deals" and "11 reps have no response to pri
Peppr AI"Backed by Y Combinator" badge above the hero headline
MomentumProduct UI mockup showing "Conversation Data Sources" with Gmail, Slack, and Teams integrations and an opportunity panel
Wingman by Clari (Clari Copilot)"See the proof behind the numbers: Download the Forrester Study" backing the 96% forecasting accuracy stat band
Attention"4.9 stars G2.com" rating badge in the desktop hero
Sybill“We moved our entire team from Gong to Sybill” - beehiiv

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Gong desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Gong’s headlineREVENUE AI BUILT TO INCREASE WIN RATESCapture every interaction, analyze what's working, and automate what happens next — ring the gong, deal after deal, quarter after quarter.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Gong mobile capture for Mobile web

What works

What to improve