Your landing page’s weakest score is CTA.
How Gong ranks
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- mobile swaps to 'Talk to sales'
- demo click feels costly, sales-led
- no self-serve product entry
- mobile secondary also differs: 'Take a tour'
Trust
68FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Gong | AI Builder Preview scorecard UI showing "Integration story wins 60% of those deals" and "11 reps have no response to pri |
| "Backed by Y Combinator" badge above the hero headline | |
| Product UI mockup showing "Conversation Data Sources" with Gmail, Slack, and Teams integrations and an opportunity panel | |
| "See the proof behind the numbers: Download the Forrester Study" backing the 96% forecasting accuracy stat band | |
| "4.9 stars G2.com" rating badge in the desktop hero | |
| “We moved our entire team from Gong to Sybill” - beehiiv |
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
REVENUE AI BUILT TO INCREASE WIN RATES
Capture every interaction, analyze what's working, and automate what happens next — ring the gong, deal after deal, quarter after quarter.
Working
Could improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
