CTA

38Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

General Astronautics
Astrobee-like orbital robotics from Motiv Space Systems
Space Applications Services (via its robotics) — Redwire Space

Problems

  • no CTA button in hero
  • "SCROLL" is the only prompt
  • nav links are labels, not actions
  • no action path on mobile fold

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

GITAI’s headline undersellsRobotics Startup for Space Development

Working

  • Real on-orbit footage proves the product
  • Instantly clear category and domain
  • Hero shows the robot doing its job

Could improve

  • Headline is a label, not a benefit
  • No subhead or proof points at all
  • Zero numbers or named missions

Trust

55Fair

Proof that the product is real, competent, and safe to try.

GITAI desktop capture for Trust

How GITAI compares

Trust read

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

GITAI desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

GITAI mobile capture for Mobile web

What works

What to improve