Zep Growth Score: 78/100

Lazyweb

Zephttps://getzep.com/

Complete both scorecards to calculate your growth score.

—Overall growth scoreupdated Jul 28, 2026

Funnel

Acquire

Activate

Coming soon

Monetize

Coming soon

Retain / Reengage

Coming soon

Graded against Lazyweb’s growth rubrics.

Zephttps://getzep.com/

Your landing page’s weakest score is Information hierarchy.

How Zep ranks

Fix Information hierarchy

78Growth scoreupdated Jul 28, 2026

category scores

Information hierarchy71 CTA78 Value props78 Trust80 Mobile web81

category scoresShowHide

Information hierarchy71 CTA78 Value props78 Trust80 Mobile web81

Score over time

Past reportsShow past reportsHide past reports

Information hierarchy

71Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture

Header Sign up button — Filled purple at the same weight as the hero's Start Building, splitting the primary-CTA scan across two targets.
Header Book a demo — Duplicates the hero's Book a Demo, adding a third conversion button in the fold and diluting the hero pair.
Hiring banner link — An underlined outbound link is the first interactive element visitors meet, siphoning attention before the headline.
Cropped dashboard metrics — The rightmost stat card is truncated mid-word at the viewport edge, making the product panel read as accidentally clipped.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Problems

no 'free' on the label
nav says 'Sign up', hero says other
no hint of what happens on click

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Zep’s headline sellsAgent memory, at enterprise scale.Memory of users, the business, and work done. Managed, governed, and served at scale.

Working

Names the exact category: agent memory
Hero shows real product graph with live counts
Enterprise claim backed by Samsung/Zscaler logos

Could improve

No outcome named — what memory buys the builder
Zero numbers in the actual copy
'At scale' repeated in headline and subhead

Trust

80Strong

Proof that the product is real, competent, and safe to try.

	Trust read
Zep	"TRUSTED BY AI TEAMS" logo wall with Samsung, Zscaler, HoneYBOOK, Quorum, and AGI, Inc.
Proper Motion	No visible trust signal identified.
Mem0	GitHub star badge showing "61,868" stars in the nav
Letta	Research listing "Memory Models: Towards Agents That Learn — JUN 2026"
Ragie	No visible trust signal identified.
LlamaIndex (LlamaCloud)	GitHub and Discord icons in the header navigation

Mobile web

81Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture

Hiring announcement bar — The very first strip of the page links to a careers page, siphoning taps away from the conversion funnel.
Split CTA row — "Start Building" and "Book a Demo" share one row at half width each instead of a full-bleed, stacked primary button.