Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

MRI Certification on Demand
Pronto Housing
Zoro (Preferred Compliance Solutions)
Trust read
Tire SwingNo visible trust signal identified.
Pronto Housing250,000+ Certifications Processed
ProLink Solutions (ProCert)No visible trust signal identified.
MRI Certification on DemandReview badge strip: Trustpilot stars, G2 "Top 50" Best Software 2026, Momentum Leader, Leader, and "Software Advice 4.3"
Zoro (Preferred Compliance Solutions)Client logo strip: Nevada HAND, Wasatch Property Management, Peak Living

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tire Swing
MRI Certification on Demand

Problems

  • click feels like a sales call
  • differs from header 'Book a demo'
  • four words, company-centric copy

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Tire Swing’s headlineFaster, cleaner income certificationsAI guardrails for affordable housing tenant income certifications and applicant eligibility.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Tire Swing desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Tire Swing mobile capture for Mobile web

What works

What to improve