Palomahttps://getpaloma.ai/

Your landing page’s weakest score is Trust.

How Paloma ranks

  1. 1.Basis (Build with Basis)68
  2. 2.Paloma61
Fix Trust
61Growth scoreupdated

category scores

Trust38Value props58
category scoresShowHide
Trust38Value props58

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Basis (Build with Basis)
Trust read
PalomaNo visible trust signal identified.
Basis (Build with Basis)"$700M+" / "60+" / "2023" transaction stats band with the named deal "Navajo Power Home — SALE OF ITCS"

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Paloma’s headline vaguePurpose-built software for companies that make real thingsThe tools your operations team would build themselves, if they had the engineers. We're those engineers.

Working

  • Subhead names a real pain: no engineers
  • Clear audience: physical-goods companies
  • Confident, distinct voice

Could improve

  • Headline names no outcome or benefit
  • Hero photo shows scenery, not the product
  • Zero numbers or proof points in fold

Mobile web

62Fair

The phone experience as a first-class citizen.

Paloma mobile capture for Mobile web

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Paloma

How Paloma compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Paloma desktop capture for Information hierarchy

What works

What to improve